Application analysis of the combination of the mos

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Application analysis of the combination of anti-counterfeiting and printing technology (I)

according to the latest survey, the total output value of the global printing industry is 702billion US dollars, of which the output value of 12 kinds of packaging printing is 325billion US dollars, accounting for 46% of the total printing industry. For example, the output value of hard packaging printing is 89.25 billion US dollars, accounting for 12.72; The output value of corrugated packaging and printing is 66.3 billion US dollars, accounting for 9.45%, and the output value of flexible packaging and printing is 65.79 billion US dollars, accounting for 9.37%; The output value of paper bag printing was 19.89 billion US dollars, accounting for 2.83%; The output value of label printing was 19.125 billion US dollars, accounting for 2.72%. It fully shows that packaging and printing is an industry with the fastest development and the best benefits in the world, and which country has a developed economy, its packaging industry and packaging and printing industry will be more developed. For example, the output value of packaging and printing in the United States accounts for 30% of the global output value of packaging and printing, about US $110billion. In Italy, packaging and printing play a leading role, with a total of 6428 packaging and printing enterprises. The sales of this industry account for 2.5% of Italy's total industrial output value and 1.6% of Italy's GNP. According to the prediction of experts, packaging and printing is expected to have great development in the next decade, and label printing has a good development momentum, which has become a new bright spot in the packaging and printing industry

the output value of China's printing industry, excluding printing equipment and equipment, is only 280billion yuan (about US $33.7 billion), accounting for about 2.2% of China's gross national product (GDP) and 4.8% of the total output value of the global printing industry

by 2010, our development goal is to realize that the gross domestic product of the printing industry accounts for 2.5% of the gross national product (GDP), and the average development speed is slightly higher than the development speed of the national economy. We should cultivate the aluminum based new material industry as a leading industry, build the Greater Pearl River Delta into an export-oriented printing center, the Yangtze River Delta into a printing center with the strongest domestic strength, and the Bohai Rim Economic Zone into a domestic advanced publishing and printing production center

the output value of China's packaging and printing industry has reached 98.1 billion yuan, accounting for 35% of the total output value of the national printing industry. There are 105 packaging and printing enterprises with more than 100 million yuan, most of which are concentrated in East and South China. Their total sales revenue accounted for 31.4% of the total output value of packaging and printing in the country that year. According to business classification, 78 companies were engaged in packaging and printing of paper products, accounting for 74%, 11 companies were mainly engaged in plastic packaging and printing, accounting for 10%, 8 companies were mainly engaged in metal printing and packaging, accounting for 8%, and 6 companies were mainly engaged in label printing, accounting for 6%. However, compared with developed countries, there are still many problems. First, the scale is small, the competitiveness is not strong, and there are few packaging and printing enterprise groups with certain influence in the world. From the perspective of the top 100 printing enterprises in 2005, the largest annual output value is only 2.2 billion yuan; Second, the development level needs to be improved, and high-end equipment still needs to be imported; Third, the ability of independent development is insufficient, the application and promotion are insufficient, new technologies such as direct plate making and digital printing are not widely used in packaging and printing enterprises, the technical content of domestic equipment is low, and there are few products with independent intellectual property rights; Fourth, the quality of employees is low and professional and technical personnel are scarce

label printing started late in China. The annual output value of this industry is about 5billion yuan, equivalent to US $600million, accounting for only 3% of the output value of the global label printing industry. It can be seen that there is still a lot of room for the development of label printing

here are two suggestions on the development of anti-counterfeiting packaging printing and label printing for your reference. First, adhere to the combination of anti-counterfeiting technology and printing technology, and promote the technological progress of packaging printing.

with the development of socialist market economy, a large number of famous brand products have emerged with high awareness, high market share and high profits, which has activated the market and prospered the economy. At the same time, there have also been many fake and inferior products. We were surprised by the number of varieties, the wide range, the deep harm and the difficulty of fighting. According to the data, the counterfeit and shoddy products seized mainly include: food, various famous wines, beverages, salt, grain, cigarettes, drugs, health care products, cosmetics, washing supplies, clothing, footwear, film, medicine, equipment, steel, cement, cotton, chemical raw materials, chemical fertilizers, seeds, pesticides, auto parts, televisions, counterfeits, which also provide technical support for China's efforts to control PM2.5 industrial dust, trademark marks, etc. In the field of social public security, there are also a large number of forged banknotes, stamps, various securities, identity cards, household registration books, graduation certificates, official seals and so on. It can be said that if there is a famous brand, there must be a fake. Fake and shoddy commodities have become one of the hot issues next to corruption in China's economic and social life. It is reported that from April 2001 to the end of October 2004, the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China (AQSIQ) seized 11 billion yuan of fake and inferior products. According to conservative estimates, the total amount of fake and inferior products on the market exceeded 137 billion yuan

packaging has become the main means and target of a series of illegal activities such as counterfeiters' counterfeiting and selling fake and inferior products. Therefore, it is very necessary to strengthen the strict management of product packaging. For example, there are generally three ways to counterfeit famous wines: first, counterfeiters use old packaging containers, labels and so on to make counterfeits; Second, counterfeiters buy new packaging containers from the black market and wait for counterfeiting activities; Third, some large-scale counterfeiting enterprises with strong economic strength have copied all kinds of famous and high-quality products in large quantities

true and false are opposite. It is necessary to crack down on counterfeits, but anti-counterfeiting is also a positive supplement to crack down on counterfeits. In order to improve the effect of cracking down on counterfeits. We should combine crackdown and prevention and work hard in anti-counterfeiting. Crackdown on counterfeiting and anti-counterfeiting rely on legal and policy norms and anti-counterfeiting technology. Anti counterfeiting technology is developed to meet this demand. Any commodity circulating in the market generally has packaging marks. Adopting anti-counterfeiting marks is an effective and good way to crack down on fake and inferior products. It can be said that the anti-counterfeiting logo is the "ID card" of famous and high-quality products, the nemesis of fake and shoddy products, the symbol for consumers to identify the true and false, and an important way for manufacturers to improve economic benefits. And the packaging logo is inseparable from packaging and printing materials, that is to say, the most widely used anti-counterfeiting technology is inseparable from printing. Therefore, it is necessary to carry out anti-counterfeiting work in the printing industry. The special printing Committee of China anti counterfeiting industry association was established to meet the needs of this situation

the committee is under the leadership of China anti-counterfeiting industry association, and is guided by China printing and equipment industry association in business. Its purpose is to promote anti-counterfeiting technology and carry out anti-counterfeiting work in the printing industry. Its main tasks are to serve the leading departments, the development of the industry, the technological progress of enterprises, promote the close combination of anti-counterfeiting technology and printing technology, and promote the new development of anti-counterfeiting technology and products

at present, nearly a thousand enterprises across the country are engaged in the scientific research, production and sales of anti-counterfeiting technology, anti-counterfeiting materials and related products. The sales of anti-counterfeiting printing products (excluding special anti-counterfeiting products such as RMB and certificates) has increased from tens of millions of yuan in the early 1980s to 60 billion yuan at present. There are more than 30 backbone enterprises of anti-counterfeiting technology products in China. For example, Shandong Zibo Taibao group's anti-counterfeiting technology products Co., Ltd. is equipped with an internationally advanced production line in the 1990s. It annually produces 3 billion anti-counterfeiting labels of all kinds, with an annual turnover of about 40million yuan. It is the largest production base of anti-counterfeiting labels in China. Their foamed plastic products, which are assumed not to be accepted and used, are all over the country, involving wine, beverages Dozens of industries such as medicine, food, cigarettes, auto parts, etc. Anti counterfeiting technology is an interdisciplinary subject involving optics, chemistry, physics, electromagnetism, computer technology, spectrum technology, packaging technology and many other fields. Common anti-counterfeiting technologies include anti-counterfeiting ink, anti-counterfeiting paper, anti-counterfeiting self-adhesive, miniature text printing, special anti-counterfeiting printing of bills, safety wire, encryption technology, laser holographic transfer paper technology, positioning hot stamping, code anti-counterfeiting, nano watermark paper, hand engraving gravure, etc

the following is a brief introduction to the development of China's printing industry

since the reform and opening up, China's printing equipment and equipment industry has developed rapidly and made great achievements. In May this year, the Sixth International Printing Technology Exhibition held in Beijing has achieved great success, which fully shows the development level of China's printing industry. At present, there are 94282 printing enterprises of all kinds in China, which have basically achieved the development goal of "Laser Phototypesetting, electronic color separation, offset printing and binding linkage". We are working hard to realize the 28 character technology development policy of "Prepress digital networking, printing multi-color and high efficiency, high-quality serialization of equipment, and diversified automation after printing"

special printing is a new printing technology field formed by the combination of the latest edge science in the long-term development process. Special printing is the most active part of the printing market. Its main differences from general printing lie in five aspects: plate making, printing, post press processing methods, and material production and use. Any of these five aspects that is different from general printing belongs to special printing. Such as packaging printing, fabric, glass, metal, paper container printing, electrostatic printing, inkjet printing, stereo printing, holographic Phototypesetting printing, etc. The main characteristics of special printing are the relativity of concept, the particularity of printing process, the specificity of printing equipment and the diversity of substrate

packaging and printing are the most integrated with anti-counterfeiting technology. At present, there are 318.29 million packaging and printing enterprises in China, accounting for 35% of the national printing enterprises. In 2004, the output value was about 98.1 billion yuan, accounting for about 35% of the national printing output value, with an average annual growth rate of 17%

it is these enterprises that are engaged in the printing of various commodities and materials at home and abroad, especially the high-end packaging of some famous brand products. Modern anti-counterfeiting packaging should be an organic combination of anti-counterfeiting and packaging, so as to achieve perfect harmony and unity

packaging and printing is the fastest-growing industry in the printing industry with the best economic benefits, and has a good development prospect. In June, 2001, the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China issued the notice on preventing fake and inferior products from entering the market at the source and pushing the fight against counterfeiting to a deeper development, and required to actively promote anti-counterfeiting technology, implement the combination of crackdown and Prevention, and provide services for the protection of famous and high-quality enterprises and famous and high-quality products

it can be seen that many anti-counterfeiting technologies have borrowed the achievements of printing technology and played an important role in anti-counterfeiting and anti-counterfeiting. At the same time, some counterfeiters have also used relevant printing technology simulation, such as fake banknotes, fake certificates, fake trademarks, fake packaging, etc. for this reason, they adhere to the close combination of anti-counterfeiting technology and printing technology, and constantly improve the high-tech content of Turkey's first presidential direct election in history, which is of great significance to anti-counterfeiting and anti-counterfeiting

products of printing anti-counterfeiting technology include: printing anti-counterfeiting marks and printing anti-counterfeiting certificates and signs

(to be continued)

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